Templated Lesson
Of experts recommend products at least once a week
Of experts have used information from lessons to make recommendations
Of experts want to see new lessons from a brand at least quarterly
Cover more topics, more quickly with focused lessons in a templated format. A single templated lesson can cover 1 product’s key details, compare 2-3 similar products, introduce your brand or highlight an expert. This format can also be used to gather expert recommendations on a single product.
Brand will be asked to complete a Discovery Brief to support timely delivery of high-quality content.
Tip: Add video to humanize your brand and show your products in action. Learn more.
"Detailed, online lessons have made me so much more aware of certain features of apparel we carry in the store — making it easier to have a discussion with a customer.”
Elinor Yee
Fleet Feet Sports retail employee